Exactly. Standardized. INTERNORM.
The new image film from INTERNORM Kunststofftechnik is not a traditional advertisement, but an invitation to really get to know us.
The standardized image film.
This film gives a fascinating insight into our values, our team and what makes INTERNORM different. Through dynamic images and a large dose of humor, we tell you who we are and why we do what we do.
Watch the corporate video here.
Our why: The vision behind the film
For almost four decades now, INTERNORM has stood for outstanding technical performance, innovation, quality and trust. Customer-specific plastic solutions are the order of the day for us. But now we also want to show who we are. Because today, it takes more than products and services to create a connection. The image film makes it possible to convey the enthusiasm that is in the halls to the outside world. Everyone who watches the film should feel that our motivation is not just economic interests, but genuine convictions and values.
Cinematic implementation: Authentic insights meet humor
For the film implementation of our new image film, we worked with Al Dente Entertainment from Munich. The Al Dente team had already created the successful “double image film” by GRIMME.
When designing, we focused on a modern, dynamic style that is characterized by clear imagery and strong visual aesthetics.
By dealing with employees in a very humorous way, we wanted to show what really sets us apart — enthusiasm for our product, teamwork and fun at work. The result was scenes that not only show technology and development, but above all make INTERNORM human and approachable.
Three key messages from the film
Our image film conveys three key messages that perfectly reflect our company and our work:
INTERNORM knows its customers and supports them with individual solutions from idea to series production: We are specialists in plastics technology and draw on an extremely wide range of experience spanning almost four decades. We can cast injection-molded articles in bulk or in small quantities — but above all, we see ourselves as a service provider for excellent advice and development in order to develop customer-specific plastic solutions.
That is the norm at INTERNORM: The norm at INTERNORM is that we take it very carefully and can therefore deliver excellent products to our customers. But the norm at INTERNORM is also to be relaxed and authentic.
At INTERNORM, everything is standardized, except the people who do not comply with any standard: Our success is based on people and the enthusiasm they have for their work and the company.
Glimpses behind the scenes: shooting the image film
To give an authentic impression, we did the shoot in our own production halls and offices in Damme. Our own employees were the “stars” of the film. They opened the doors to their workplaces and showed how they are involved every day with commitment and passion.
The filming was an exciting experience for our entire team — not just for those in front of the camera, but for everyone who supported behind the scenes.
Why it's worth watching
Refreshingly different: We break stereotypes and show the real side of our company.
We could also have done a standard demonstration of our machinery, high-bay warehouse with all technical details and further data & facts — but we deliberately decided not to. But created for a film that is inspiring, emotional and authentic. Our image film is not only a highlight for our customers and partners, but also for media and other companies in the industry. Anyone who watches the film will quickly realize that we are not just a medium-sized company, but a brand with vision and substance.
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